Webinar

Optimize Your Holiday Offer for Order #2 with Brightland

October 29, 2025

12 p.m. EDT | 4 p.m. GMT | 5 p.m. CET

Tired of “experts” telling you how to run your campaigns without ever walking in your shoes? Us too.


That’s why we created DTC Playmaker Live,  a webinar series that goes behind the scenes with top DTC brands, agency experts, and our own retention team. You’ll get the real stories, strategies, and lessons from the people driving results day to day, not just talking about them.

For our first episode, we’re joined by Brightland, the beloved olive oil brand that’s turned gifting season into a growth engine for loyal customers. We’ll dive into how they craft holiday offers that spark repeat purchases and lasting brand love.

Plus, we’ll be joined by Iamota, who’ll share expert insights on optimizing the ecommerce experience, and our retention rep, who’ll break down what it takes to keep those new customers coming back for order #2 and beyond.

You’ll learn how to:

How Brightland approaches holiday campaigns to drive both first and repeat purchases

Insights from Iamota on improving the ecommerce experience for long-term loyalty

Expert retention strategies to build strong post-purchase relationships

Actionable takeaways from the real-world experiences shared in this live discussion

Featured speakers:

Chris Pinckney

Head of Growth @ Brightland

Nicole Hutchinson

Senior Strategist @ Iamota

Shannon O'Boyle

Head of Marketing @ Relay Commerce

Partners:

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Back to Events

Optimize Your Holiday Offer for Order #2 with Brightland

Webinar

October 29, 2025

30

Key Takeaways

How Brightland approaches holiday campaigns to drive both first and repeat purchases

Insights from Iamota on improving the ecommerce experience for long-term loyalty

Expert retention strategies to build strong post-purchase relationships

Actionable takeaways from the real-world experiences shared in this live discussion

Featured speakers:

Chris Pinckney

Head of Growth @ Brightland

Nicole Hutchinson

Senior Strategist @ Iamota

Shannon O'Boyle

Head of Marketing @ Relay Commerce

Partners:

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