We’re Relay Commerce. The revenue engine for CPG.
CPG runs at a different speed than most. It takes an ecosystem of technology, intelligence, and expertise to keep you moving forward. Our team brings the people, perspective, and experience to put it all into motion.
We’re Better Together
No one can whistle a symphony. It takes a whole orchestra to play it.
We’re a Global Team of Builders

Austin is a seasoned operator and investor with deep expertise across the software and consumer sectors, spanning company building, private equity, and venture capital. Based in New York, NY, Austin leads Relay operations, business development, and strategic acquisitions. Prior to Relay, he was a venture capital and private equity investor in the software and consumer sectors. He worked on the creation and development of several operating businesses funded by BlackRock, Primary Venture Partners, and RSE Ventures.
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Tom leads our Engineering teams across Relay, with a focus on people, performance and process. Over a 20 year career (starting with a Pentium 75 writing perl scripts!) he’s been a Tech Lead @ Notonthehighstreet, Head of Architecture @ Smart Pension, a startup CTO, and worked as an engineer on the GOV.UK transition. Outside of work, Tom splits his time between the outdoors as a Scout leader - always leaving the campground better than he finds it, a philosophy he brings to engineering - and remodelling his “project” of a house. Bricklaying is his next big adventure!

Prior to founding SavedBy, Greg began his career at KPMG, where he built a foundation in financial reporting and operational discipline while earning his CPA. While in college, he also bootstrapped and grew Pack Leashes, an early entrepreneurial venture that sparked his passion for building and scaling businesses. Greg now serves as Co-Founder of SavedBy, where he leads the company’s strategy and growth, helping e-commerce brands reduce shipping losses and improve the post-purchase experience through scalable package protection solutions. He is based in Colorado and enjoys playing tennis, hiking, snowboarding, and spending time with his two Golden Retrievers, Zoe and Chloe.
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Will Jones is the Co-Founder and Chief Revenue Officer (CRO) of SavedBy, a SaaS company reinventing how ecommerce brands handle lost, stolen, or damaged packages by turning shipping mishaps into a profit center for merchants. At SavedBy, Will leads revenue strategy, partnerships, and growth initiatives that have helped scale the business significantly and deliver measurable value to top ecommerce brands.

Daniel runs the Messaging division (SmartrMail, FOMO, and SalesPop) with full P&L ownership. Before Relay he spent his career building the operational backbone that lets companies scale: he was a key operator on Moravia’s $70M Microsoft win, onboarding 150 people across five countries, then COO of Whyline through its acquisition by CLEAR, then Managing Director of Olivine Marketing, where revenue grew from $1M to $2M. He builds with the current AI stack every day and brings his team along with him. Argentine by birth, he lives in Lisbon with his wife and three kids. Outside work he follows Formula One closely, games, and has a soft spot for physics.

Gauthier is a seasoned operator and former founder with deep expertise in launching and scaling consumer and marketplace businesses. Based in Lisbon, Portugal, Gauthier leads Relay’s Retention division, which includes Smartrr, Relo, and Peel. Prior to Relay, he was employee #4 at Uber Miami, the fastest city in Uber’s history to reach one million weekly rides, led Lime’s European launch from zero to $300M+ ARR in under three years, and drove Job&Talent’s international expansion as revenue grew from EUR 200M to over EUR 2B. He also founded Bankroll, a consumer lending app.
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Shannon O’Boyle is a full-stack B2B marketing leader with over a decade of experience building and scaling marketing functions across ecommerce and SaaS — most notably at companies that went on to be successfully acquired. Now heading up Marketing the Retention Division at Relay Commerce, she has a repeated track record of stepping into high-growth environments and creating the brand clarity, demand, and momentum that attracts strategic buyers. From being the first marketing hire to playing an integral role on teams that catalyzed acquisition, Shannon has operated at every stage of a company’s growth journey, bringing both the hands-on hustle and the strategic range that defines a true marketing operator.

Harry leads the Sales and Partnerships side of the Relay Retain Group (Smartrr, Relo and Peel Insights). He is responsible for building both internal and external partnerships to drive new business and growth. Harry has a decade of experience in the SaaS space. Prior to Relay, Harry was an early employee of Blueprint SMS before it was acquired by Klaviyo, and Relo before it joined Relay. Based between Lisbon, and London, Harry can either be found at the beach surfing, or on the mats doing jiu jitsu which he has practiced for 8 years. He’s also a self professed music nerd and always open to sharing music recommendations.
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Eric currently runs partnerships for SavedBy. Prior to joining, he co-founded a giveaway company called Shared Sweeps and spent several years helping fund eCommerce brands with Wayflyer.

Muriel Cirimele leads People & HR Operations at Relay, overseeing external recruiting and internal employee development programs. With a background in managing employee relations and cultivating a high-performance work environment, she ensures seamless onboarding, benefits administration, and talent development. Before joining Relay, Muriel worked at a global IT consulting firm, where she contributed to global HRIS migration and managed organizational restructures. Based in the D.C. Metro Area, Muriel is an avid reader who aims to read 80 books per year. She enjoys traveling, hiking, and biking and is always on the lookout for her next favourite coastal area.

Joe leads the finance team at Relay Commerce, where he is responsible for steering the company towards growth and prosperity. Joe leverages over a decade of experience leading and refining finance functions at both enterprise and startup SaaS companies. Prior to Relay, Joe held pivotal finance positions at Reify Health, Highspot, Everfi, and SAP Concur. Based just outside Washington, D.C., Joe is often found snapping photos of his dog, Pabu, babying his collection of mechanical wristwatches, and planning travels with his wife to culinary hotspots around the globe.

As the Senior Operations Manager at Relay, Petra is responsible for ensuring system security and seamless tool access for everyone on the team. Before joining Relay, she was the General Manager at SureSwift, where she managed several SaaS businesses. Petra danced competitively for 10 years, and through that experience, she began traveling the world. Based in Oeiras, Portugal, she has a 2-year-old black Labrador named Nala. Outside of work, you can often find her at the nearest beach.