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Black Friday Revenue Checklist
To help you generate the most revenue, we’ve compiled a list of the top tactics DTC brands use to increase Black Friday sales across the E-Commerce mix. Discover how to get Black Friday customers and how to keep Black Friday customers buying from you in the future.
Best-in-class tactics from the fastest-growing DTC brands and leading e-commerce tools that power these brands
What’s in the Checklist?
Discover 30 revenue-generating tactics from the likes of Minor Figures and Mamamade. Learn how to win and keep Black Friday customers.
Win Black Friday customers
Discover 15 tried and trusted tactics for getting Black Friday sales from new and existing customers.
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Get Black Friday customers to buy again
Retain Black Friday customers for the long haul with 15 tried and trusted retention tactics.
"In the build-up to BFCM, many brands will invest in acquiring new customers, which will see a surge in first-time sales. This presents a great opportunity in the following months to increase the number of repeat purchasers. In order to do this, brands should make sure they have watertight retention Flows set up in Klaviyo, e.g., Post Purchase, Replenishment, Cross Sell, etc., set up at least a month before BFCM."
Harry Wills,
Director of Partnerships,
Relo
I would encourage brands to think about their consumers and what their routines are likely to be around the days of BFCM. E.g. if you're selling to office workers, they might be less receptive to impulse purchases during the working hours.
Jordan
Growth Marketing Manager
