Gold standard tech stack for subscription brands
June 25, 2025
11 a.m. EST | 4 p.m. GMT | 5 p.m. CET
If SMS is starting to feel like more effort than impact, this session will help you get it back on track.
For many DTC brands, SMS has become noisy, expensive, and underperforming — but the problem isn’t the channel. It’s the strategy.
In this expert roundtable, hear from leaders in subscription tech, data, and performance marketing as they break down how the best brands are using smarter, more targeted SMS to increase retention, boost subscriber engagement, and drive repeat purchases.
You’ll learn how to:
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2025 Subscription Tech Stack Integration - Choose subscription tools that seamlessly integrate with Klaviyo, SMS platforms, and loyalty apps to boost customer retention. “You need to look at how the tech platforms interact with each other.”
AI-Powered Customer Segmentation- Leverage AI prompts in CDPs for hyper-targeted segmentation. Track lifetime product revenue vs. lifetime customer value—when they converge, “you have a subscription product and you're leaving money on the table.”
Direct Mail for Subscription Recovery - Reach unresponsive customers through direct mail platforms like Paper Run. It’s “far harder to ignore than your classic email” and effective for recovering churned subscribers and abandoned carts.
Unified Analytics for Subscription Brands - Use tools like Peel Insights to unify Shopify, subscription, and Klaviyo data into a single dashboard. This is key for spotting growth opportunities and maximizing customer lifetime value.
Featured speakers:
Rory Jeffries
Relo
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Harry Willis
Relo
Matt Gottron
Dataships
Casey Colligan
Smartrr
Nihar Kulkarni
Roswell Studios
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Partners:
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Gold standard tech stack for subscription brands
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June 25, 2025
30 Min
Part 1
Part 2
Key Takeaways
2025 Subscription Tech Stack Integration - Choose subscription tools that seamlessly integrate with Klaviyo, SMS platforms, and loyalty apps to boost customer retention. “You need to look at how the tech platforms interact with each other.”
AI-Powered Customer Segmentation- Leverage AI prompts in CDPs for hyper-targeted segmentation. Track lifetime product revenue vs. lifetime customer value—when they converge, “you have a subscription product and you're leaving money on the table.”
Direct Mail for Subscription Recovery - Reach unresponsive customers through direct mail platforms like Paper Run. It’s “far harder to ignore than your classic email” and effective for recovering churned subscribers and abandoned carts.
Unified Analytics for Subscription Brands - Use tools like Peel Insights to unify Shopify, subscription, and Klaviyo data into a single dashboard. This is key for spotting growth opportunities and maximizing customer lifetime value.
Featured speakers:
Rory Jeffries
Relo
Harry Willis
Relo
Matt Gottron
Dataships
Casey Colligan
Smartrr
Nihar Kulkarni
Roswell Studios
Partners:
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