Siblings: Scaling a Sustainable DTC Brand
December 10, 2025
Join Shannon O’Boyle from Relay Commerce and David Bronkie, co-founder of Siblings, as they break down how a mission-driven DTC brand scales sustainably. From building a clean candle line and seasonal subscriptions to mastering retention, collaborations, and holiday strategies, this session covers actionable insights for founders looking to grow a loyal customer base and a lasting brand.
You’ll learn how to:
Building a mission-driven DTC brand: Hear how Siblings launched a clean candle line that’s eco-friendly, refillable, and designed for repeat customers.
Retention & subscription strategies that work: Learn how seasonal scents, surprise-and-delight tactics, and flexible subscriptions turned first-time buyers into loyal fans.
Scaling with purpose & partnerships: Get inside the playbook on collaborations, operational pivots, and growth lessons from a brand that balances sustainability with profitability.
Featured speakers:

David Bronkie
Co-founder
Siblings

Shannon O'Boyle
Head of Marketing
Relay Commerce
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Partners:

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Siblings: Scaling a Sustainable DTC Brand
December 10, 2025
30
Key Takeaways
Building a mission-driven DTC brand: Hear how Siblings launched a clean candle line that’s eco-friendly, refillable, and designed for repeat customers.
Retention & subscription strategies that work: Learn how seasonal scents, surprise-and-delight tactics, and flexible subscriptions turned first-time buyers into loyal fans.
Scaling with purpose & partnerships: Get inside the playbook on collaborations, operational pivots, and growth lessons from a brand that balances sustainability with profitability.
Featured speakers:

David Bronkie
Co-founder
Siblings

Shannon O'Boyle
Head of Marketing
Relay Commerce
.png)

.png)
.png)
Partners:

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