On-Demand Videos

Siblings: Scaling a Sustainable DTC Brand

December 10, 2025

Join Shannon O’Boyle from Relay Commerce and David Bronkie, co-founder of Siblings, as they break down how a mission-driven DTC brand scales sustainably. From building a clean candle line and seasonal subscriptions to mastering retention, collaborations, and holiday strategies, this session covers actionable insights for founders looking to grow a loyal customer base and a lasting brand.

You’ll learn how to:

Building a mission-driven DTC brand: Hear how Siblings launched a clean candle line that’s eco-friendly, refillable, and designed for repeat customers.

Retention & subscription strategies that work: Learn how seasonal scents, surprise-and-delight tactics, and flexible subscriptions turned first-time buyers into loyal fans.

Scaling with purpose & partnerships: Get inside the playbook on collaborations, operational pivots, and growth lessons from a brand that balances sustainability with profitability.

Featured speakers:

David Bronkie

Co-founder

Siblings

Shannon O'Boyle

Head of Marketing

Relay Commerce

Partners:

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Back to Events

Siblings: Scaling a Sustainable DTC Brand

On-Demand Videos

December 10, 2025

30

Key Takeaways

Building a mission-driven DTC brand: Hear how Siblings launched a clean candle line that’s eco-friendly, refillable, and designed for repeat customers.

Retention & subscription strategies that work: Learn how seasonal scents, surprise-and-delight tactics, and flexible subscriptions turned first-time buyers into loyal fans.

Scaling with purpose & partnerships: Get inside the playbook on collaborations, operational pivots, and growth lessons from a brand that balances sustainability with profitability.

Featured speakers:

David Bronkie

Co-founder

Siblings

Shannon O'Boyle

Head of Marketing

Relay Commerce

Partners:

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