Live events are a customer acquisition channel, not a brand play. Gigawatt runs 250+ events a year and treats every farmers market, pop-up, and craft fair as a structured pipeline that converts in-person buyers into online subscribers. The cost per acquisition beats paid channels every time.

A two-person team can operate like a much bigger one. Jen and Eliot built LLM-powered SOPs that let them manage content, workflows, and customer comms without adding headcount, creating the systems they need to step away as the business grows.

Subscriptions only work if customers can manage themselves. Gigawatt uses Smartrr to give subscribers full control over swaps, pauses, and additions without ever contacting support. For a lean team running 250 events a year, that operational simplicity is the whole game.