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Remi: How this Founder Cut Out Dentists and Built a DTC Subscription Business
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February 23, 2026
30
Key Takeaways
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1. Breaking Into a “Closed” Industry: Remi entered a category traditionally controlled by dentists by going direct-to-consumer and removing the middleman. This is a practical playbook for founders looking to disrupt industries dominated by intermediaries.
2. Replacing Professionals With CX + Education: Instead of relying on dentists, Remi built trust through customer experience and education, showing how DTC brands can guide customers without a traditional expert layer.
3. Turning a One-Time Product Into Recurring Revenue: By aligning with natural replacement behavior, Remi transformed a one-time purchase into a subscription model, increasing retention and LTV without heavy discounting.
Featured speakers:
Oscar Adelman
Founder @ Remi
Shannon O'Boyle
Head of Marketing @ Relay Retain
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Partners:
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