Delivering Trust: How to Turn Holiday Shoppers Into Loyal Customers
November 25, 2025
11 a.m. EST | 4 p.m. GMT | 5 p.m. CET
This holiday season, trust is the new conversion driver. Shoppers are flooded with offers, but the brands that win are the ones that make customers feel confident from checkout to delivery.
From crafting a seamless, conversion-ready experience, to reassuring customers their orders are protected, every touchpoint is an opportunity to build loyalty that lasts well beyond the holidays.
Join experts from Iamota, SavedBy and Relay Commerce as we unpack how to create a journey that converts first-time buyers into long-term advocates by delivering trust every step of the way.
You’ll learn how to:
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Conversion rate optimization (CRO) tactics that turn trust into retention and long-term value (LTV)
How to use shipping protection to build trust, reduce friction, and lift conversion rates
Actionable strategies to create a friction-free post-purchase experience for the holidays
Featured speakers:
Nicole Hutchinson
Senior Strategist @ Iamota
Will Jones
Co-founder @ SavedBy
Shannon O'Boyle
Director of Marketing @ Relay Commerce
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Partners:
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Delivering Trust: How to Turn Holiday Shoppers Into Loyal Customers
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November 25, 2025
30
Key Takeaways
Conversion rate optimization (CRO) tactics that turn trust into retention and long-term value (LTV)
How to use shipping protection to build trust, reduce friction, and lift conversion rates
Actionable strategies to create a friction-free post-purchase experience for the holidays
Featured speakers:
Nicole Hutchinson
Senior Strategist @ Iamota
Will Jones
Co-founder @ SavedBy
Shannon O'Boyle
Director of Marketing @ Relay Commerce
Partners:
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