BFCM prep - Is your subscription program ready?
September 24, 2025
11 a.m. ET | 4 p.m. BST | 5 p.m. CEST
Ready to Turn BFCM Shoppers into Lifelong Customers?
Black Friday/Cyber Monday isn’t just about the spike—it’s about what happens after. Too many brands see subscriptions skyrocket in November, only to watch churn eat away their growth before Q1.
The problem isn’t your acquisition. It’s your subscription strategy. Rigid tech, blind spots in customer data, and guesswork retention plays are holding back sustainable growth.
That’s why we’re bringing together a panel of subscription experts, from tech, data, and design agencies, who know what works when the pressure is on. You’ll walk away with actionable strategies you can implement now to make BFCM your most profitable and predictable season yet.
You’ll learn how to:
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Don’t Reinvent the Wheel on BFCM – Stick to strategies you’ve tested all year rather than chasing short-term wins. “The worst mistake brands make is throwing away their strategy just because it’s Black Friday.”
Reward Your Subscribers First – Give loyal customers early access, exclusive perks, or better discounts to strengthen retention. “Your subscribers are your highest LTV customers, treat them like VIPs during Black Friday.”
Focus on Quality, Not Just Volume – One loyal subscriber is worth more than five deal-seekers who churn after a single order. “The real opportunity is converting accidental subscribers into engaged, long-term customers.”
Test Everything Before the Rush – Audit your tech stack, flows, and checkout by going through the customer journey yourself. “Buy a product, sign up for your own emails—make sure everything is firing before Black Friday hits.”
Featured speakers:
Chelsea Jones
Sunny Road
Gabrielle San Nicola
Churn Buster
Shannon O'Boyle
Smartrr
Harry Willis
Relo
Rory Jeffries
Host
Vijay Khandekar
Peel Insights
Partners:
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BFCM prep - Is your subscription program ready?
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September 24, 2025
30 min
Key Takeaways
Don’t Reinvent the Wheel on BFCM – Stick to strategies you’ve tested all year rather than chasing short-term wins. “The worst mistake brands make is throwing away their strategy just because it’s Black Friday.”
Reward Your Subscribers First – Give loyal customers early access, exclusive perks, or better discounts to strengthen retention. “Your subscribers are your highest LTV customers, treat them like VIPs during Black Friday.”
Focus on Quality, Not Just Volume – One loyal subscriber is worth more than five deal-seekers who churn after a single order. “The real opportunity is converting accidental subscribers into engaged, long-term customers.”
Test Everything Before the Rush – Audit your tech stack, flows, and checkout by going through the customer journey yourself. “Buy a product, sign up for your own emails—make sure everything is firing before Black Friday hits.”
Featured speakers:
Chelsea Jones
Sunny Road
Gabrielle San Nicola
Churn Buster
Shannon O'Boyle
Smartrr
Harry Willis
Relo
Rory Jeffries
Host
Vijay Khandekar
Peel Insights
Partners:
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